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https://www.wsj.com/articles/verizon-to-sell-tumblr-to-wordpress-owner-11565640000
What's the primary motivation and end game behind this do you think?
How do you think the integration could work out?
Mr. Mullenweg said his company intends to maintain the existing policy that bans adult content. He said he has long been a Tumblr user and sees the site as complementary to WordPress.com. “It’s just fun,” he said of Tumblr. “We’re not going to change any of that.”
Tumblr has a strong mobile interface and dashboard where users follow other blogs, he said. Executives will look for ways WordPress.com and Tumblr can share services and functionality.
What's the primary motivation and end game behind this do you think?
How do you think the integration could work out?