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jGas submitted a new Article:
Why you need to focus on Video Advertising in 2018
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Why you need to focus on Video Advertising in 2018
Hi TAZ!
I recently published a research about video advertising on my website and wanted to share a short and sweet version here on The Admin Zone. Ready?
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Videos are the marketing tool with the highest engagement rates nowadays on the internet. Every day, more marketers are using video ads to promote their products and services effectively. But how can you take advantage of them?
For video advertising to work you need to understand video best practices, how to allocate your ad budget, and which platform can give you the highest return on ad spent.
Let's see why you need to use ads in 2018, and how to plan for a highly effective ad.
Why you need to use video ads in 2018
With video ad spend to reach $20B by 2020, we know that more and more companies are investing in videos.
In fact, the average time viewers spent watching video ads in 2017 has grown by 19% compared to the year before.
On top of that, the Video Completion Rate (Videos Played All the Way Through) reached a staggering 69% in 2017.
But if you want to succeed with video ads in 2018, there are some things you should know.
First, like for every digital marketing channel, also the video space starts to get saturated and CTR is lower compared to previous years.
To win the video ad war, in 2018 we’ll probably see more companies competing with shorter ads. To start, Snapchat limits ads to a max of 10 seconds, and also Facebook recommends video ads to be 15 seconds or shorter.
IAB released a great research and discovered that 10-second videos can help maximize impact among Millennials, who are particularly sensitive to mobile ad clutter. Mobile video ads for this audience should be well targeted, relevant and enjoyable to help maximize its potential impact.
An upside of shorter ads is that they allow more ab testing: it’s much easier to create four versions of a 10-second ad, than four versions of a 30-second ad, give the same budget and timeframe.
The last trend, of course, is about mobile.
In fact, mobile video viewing is set to break records in 2018.
In 2018 is predicted that people will globally watch 25% more video on mobile devices. Ad spending is...
Read more about this article here...