- Jan 1, 2004
White Hat Cloaking: It Exists. It's Permitted. It's Useful.
Read the complete blog post Here.I'll begin with a quote from Google's Guidelines on Cloaking:
Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index.
There are two critical pieces in that sentence - "may" and "user agent." Now, it's true that if you cloak in the wrong ways, with the wrong intent, Google (and the other search engines) "may" remove you from their index, and if you do it egregiously, they certainly will. But, in many cases, it's the right thing to do, both from a user experience perspective and from an engine's.