What are you folks doing about Adblockers?

Bikenut

Enthusiast
Joined
Aug 31, 2014
Messages
124
On Adsense, my active view viewable report is showing around 41%. I am thinking that Adblockers are just crushing my revenue. HAs anyone found any software that helps encourage people to whitelist your forum?

How are you handling adblockers?
 

fixer

I'm In My Prime
Joined
Jan 28, 2010
Messages
2,059
we don't put ads in annoying places

80% of the ads are only shown to guests
 

overcast

Adherent
Joined
Mar 17, 2019
Messages
372
Adblockers are in since 2015. Almost every publisher has to deal with it. There is simply no escape anymore.
 

zappaDPJ

Administrator
Joined
Aug 26, 2010
Messages
7,048
The only thing that's really worked for me is to forget ad-blockers exist and offer benefits for donations including of course, ad-free viewing.
 

Wes of StarArmy

Adherent
Joined
Sep 17, 2006
Messages
399
I don't run ads either. My site runs on a donation model and is doing OK on that. Automated subscription donations are wonderful.
 

LeadCrow

Apocalypse Admin
Joined
Jun 29, 2008
Messages
6,497
We do nothing about them, and on the individual level recommend their use in today's web.
Visitors are free to use ad blockers, all ads are disabled for logged members since they pay in participation dollars, and consulting content posted publicly is not restricted in any way (no X pageviews before insisting on registration/login).
 

MagicalAzareal

Magical Developer
Joined
Apr 25, 2019
Messages
549
As an Adblock user, I will mention briefly that if not for the huge numbers of mega sketch ads pointing to things downright illegal, malware or otherwise seedy, I wouldn't have to use them. This is on-top of ads being a general nuisance.

I generally don't mind adblockers, although they can sometimes interfere with important functionality by misidentifying critical scripts as ads. That said, sites I run are largely hobby projects more than anything else which I don't really expect to turn a profit.
 

Ryan Ashbrook

IPS Developer
Joined
Jan 26, 2004
Messages
3,512
Open multiple venues of revenue - donations, subscriptions, merchandise (though, this requires an ROI), are all viable substitutes for "demonetization" (adblockers, in this case).

You should never run a business (in this case, a website) on a single monetization flow.
 

\o/

an oddity
Joined
Apr 30, 2018
Messages
193
The only sane way to defeat adblockers is to deliver less ****ty advertising. The rise of adblockers began when publishers started to implement advertisements which came as an overlay. That blinks. And has an annoying sound. And cannot be hidden easily.

Don't annoy anyone.

edit: Ew, censorship.
 

MagicalAzareal

Magical Developer
Joined
Apr 25, 2019
Messages
549
The only sane way to defeat adblockers is to deliver less ****ty advertising. The rise of adblockers began when publishers started to implement advertisements which came as an overlay. That blinks. And has an annoying sound. And cannot be hidden easily.

Don't annoy anyone.

edit: Ew, censorship.
Another problem is that ad networks are really bad at actually vetting ads, so you end up with all sorts of nasty things slipping through sometimes. Remember the "Doctors hate her" scam?

There is also those ads you used to see a lot more of in the past of young looking porn actresses (which btw is illegal in the U.K. along with cartoon porn of minors under the Coroners and Justice Act). I generally assume those sorts of links have some sort of malware too.
 

\o/

an oddity
Joined
Apr 30, 2018
Messages
193
young looking porn actresses (which btw is illegal in the U.K.
:morganna:

A while ago, there was a popular German ad service that only served small static square images. I could live with this kind of ads, but it has never really succeeded.
 

Wes of StarArmy

Adherent
Joined
Sep 17, 2006
Messages
399
Another problem is that ad networks are really bad at actually vetting ads, so you end up with all sorts of nasty things slipping through sometimes.
Yeah! In fact CamScanner, a useful PDF-making app for phones that I used, recently got pulled down from Google Play because the free version of the app, which contained ads, ran some ads from an ad network that was bad at vetting and some of them contained malware. It's back up now, but that shows the damage ads can do. A lot of users will probably never reinstall it.
 
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MagicalAzareal

Magical Developer
Joined
Apr 25, 2019
Messages
549
Yeah! In fact CamScanner, a useful PDF-making app for phones that I used, recently got pulled down from Google Play because the free version of the app, which contained ads, ran some ads from an ad network that was bad at vetting and some of them contained malware. It's back up now, but that shows the damage ads can do. A lot of users will probably never reinstall it.
Sometimes you report really nasty ads to a webmaster and they shrug saying... Well, it's the ad network, nothing I can do about it.
 

overcast

Adherent
Joined
Mar 17, 2019
Messages
372
Projects like brave browser and Bittube can be a good alternative for publishers though.
 

Ingenious

Fan
Joined
May 4, 2011
Messages
693
I don't hinder ad-blocker users either, if they want to block ads then fine.

Also I'm against the concept of "removing ads" for people who register, partly as this becomes a choice between giving over your personal info to register (potentially bad) or having to endure lots of ads (potentially bad).
 

overcast

Adherent
Joined
Mar 17, 2019
Messages
372
I think it's reasonable to remove ads for registered users. Because you can register with fake info and purchase addons and support the publisher or creator.
 

KimmiKat

Adherent
Joined
Mar 21, 2005
Messages
330
I miss the old school static ads we had in the old days. When the ad networks got too greedy and allowed sound, video, etc is when we all started adding ad-blockers to the browsers.

Newspaper sites are the worse and CNet is bad too.
 
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