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Promotional Tips
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Promotional Tips
Promoting Your Website
Sometimes people look too 'deep' to get ideas on ways to promote their forums or websites.
Some of the most effective ways to promote sites are right under our nose, yet we continue to look beyond them.
The main goals when promoting a website, are:All of that can be accomplished when advertising your forum, whether it is by word of mouth, on paper, or on the computer screen.
- Capture somebody's attention
- Present what you have to offer
- Get them to remember your site
- Get them to visit your site
I, myself have engaged in the following promotional techniques, and while some are more effective than others, they have all benefited in some way.
For the examples, I am going to be referring to my Pet Forum. The link leads you to my current run of the site, but it's the version after I had to restart the forum, so it has a low number of members for now.
One of the most effective ways to promote is by word of mouth, or in person. I printed myself a ton of fliers that have my site URL at the top, with a short paragraph, and then a list of key points containing why they should visit the forum. I always carry the fliers around, and give one to everybody I see that's walking their dog, or is shopping in a pet store, or anything related to pets. People always give the positive feedback: “Oh wow! I will be sure to check it out!”
Another way is to stand out on the internet, and then present your forum. For example, if you visit other forums that are similar to your topic and you answer many questions and demonstrate extensive knowledge, then people would be interested in checking out your site. I like to do this on ‘Yahoo! Answers’. ‘Yahoo! Answers’ is sort of like a forum. But people ask questions, which fit into one of the many, many categories. I always head straight towards the pet section, and answer as many questions as possible, and include a link to my forum at the bottom. But don’t answer questions just to show your link. Be sure you are actually answering their question in full.
Another idea is sell some promotional products. Create a CafePress online store, and imprint your logo on the items. Buy some of the items (like t-shirts, tote bags, etc.) and give them to your family and friends as gifts. Now, they are walking advertisements. Be sure to give them a few fliers to keep with them when they wear the...
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