Product Stories: Exploring new ways to present forum content

TLChris

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Jan 2, 2020
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Beyond our Search and Newsletter products, we are continually exploring how to better connect non-forum users with our customers’ communities. Over the past year, we’ve partnered with several customers to test new ways of presenting forum content to increase engagement while also generating revenue. Since nearly every forum includes discussions about products, we decided to see if we could make these stories more relevant to people outside of these communities.

 
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TLChris

Administrator
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Jan 2, 2020
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How do we get involve?
We aren't quite finished sharing all that we learned. We have a few more articles coming out, that we are looking to share. Feel free to drop a line if you'd like to chat more about it.
 

Matt M

Director Development at Invision Community
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Apr 28, 2005
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This is interesting - how do you decide what is a product link?
 
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TLChris

Administrator
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Jan 2, 2020
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230
This is interesting - how do you decide what is a product link?
Great question. Multiple data points and algorithms to determine if urls contain products, if not, can we find products based on the positive signals, ranking the products of course, and then offering an easy way for users to purchase them. This continues to evolve, but so far has been interesting to see how folks respond, and naturally what they purchase.
 

Matt M

Director Development at Invision Community
Joined
Apr 28, 2005
Messages
290
Thanks Chris, appreciate the answer.
 
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