Optimizing your content for Search Engines


Jan 20, 2005
Clasione submitted a new Article:

Optimizing your content for Search Engines

Optimizing your content for Search Engines

Have you ever taken the time to conduct a search for your website in today's hottest search engines like Yahoo!, Google, and MSN?

Where are you ranked?
Do you find your site on page one or two on any of these engines?

If you do not find yourself on pages one through two or atleast three, your loosing massive amounts of traffic that could be either potential new clients, shoppers, subscribers, and/or members.

You may need to optimize your pages or "tweak" them to increase your search engine positions. This isn't an impossible task. As a matter of fact, it could be quite easy if you follow a solid mindset of what the search engines need from you to help them categorize your pages.

Search engines are seeking two major characteristics from any document on the web.

Whether it be pdf, html, php, asp, or what have you, the two most important things in any document, atleast from a search engine perspective is:


Is your document relevant to what people are seeking information on?

Inorder to create a relevant document, each page of your site should discuss one product or service in depth. So if your selling shoes, you wouldn't want a page about both men’s and women’s shoes. Targeting both of these keywords will be much more difficult than if you were to create two seperate pages for each.

One page will completely focus on men’s shoes, and one on women’s shoes. This way when you are optimizing or "tweaking" your pages, you can work towards one or two targeted keyword phrases and stay very focused on them. An example of very targeted keywords would be "discount men’s shoes" and/or "men’s work shoes" both of which contain the words men’s shoes and are very targeted to what your page would be about. This will enable each page to be extremely "relevant" to each individual keyword phrase. It will also be very unlikely that a search engine will have any trouble deciding what your webpage is about.


The other detrimental ingredient is "importance". Are your web pages important? Why would a search engine want to display your pages in their search results verses someone else’s? Creating a page that is important is much more difficult than basic optimization, but it is imperative. I have spent many years deciding what makes a page important and it always comes back to what people want: MORE INPUT!

People surfing the web can be compared to "Johnny Five"...

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