Keywords

Bengie

Aspirant
Joined
Jan 9, 2016
Messages
49
A million sites talk about keywords and how you need them or suggesting commercial sites that can see to this.

Am I wrong here, but to me a keyword is something someone searches for so if you have that keyword in your forum, they will see you
and hopefully click on you.

The thing is, how do we know what people are searching for, I've been around the engines over and over and not one of them actually
say they can suggest a keyword, all they say is they will find keywords on your site, well that don't make sense to me, if it's already there
then why do i need to be told.

Please, will someone let this 80 year old man in on the secret so I can do something and hopefull get a member or two to sign up to mine ?
 

ThornInYourSide

Aspirant
Joined
Jul 12, 2021
Messages
22
Keywords are what people search for, but a site has to have something people are searching for in order for keywords to work.

Yes, that's kind of a circular file, but what I really hate are keyword spammers. If your site is about woodworking for example, there would be no reason to list every make and model of automobile ever made or to list a series of airline company names or televisions shows. Yet, that is the kind of thing some site try to do in hopes of getting random hits

Now, if you happen to be discussing making wooden models of cars or airplanes ....
 

zappaDPJ

Administrator
Joined
Aug 26, 2010
Messages
7,678
Keywords are what people search for, but a site has to have something people are searching for in order for keywords to work.
This pretty much on target and this is what Google has to say about why you should avoid keyword stuffing: https://developers.google.com/search/docs/advanced/guidelines/irrelevant-keywords

Hopefully that goes some way to answering your question below.
The thing is, how do we know what people are searching for, I've been around the engines over and over and not one of them actually
say they can suggest a keyword, all they say is they will find keywords on your site, well that don't make sense to me, if it's already there
then why do i need to be told.

You don't need to know what people are searching for because if they want what your site has to offer then the search engine is likely to find it for them. In short your site needs to offer something of substance and preferably something that is fairly unique and of interest.
 

Nev_Dull

Anachronism
Joined
Apr 27, 2010
Messages
2,228
You know what people are searching for by understanding your site and your audience.

Presumably, you know what your site is about and you've gone to the effort of making sure the content on your site fits within that subject area. That may seem obvious, however many forum owners will expand their site into unrelated areas in order to get more members, views, or posts. The dreaded "Off Topic" section is notorious for this, in some cases becoming more popular than the rest of the forum. That can muddy the waters when it comes to search terms and keywords.

You also need to understand who you created the forum for -- your audience. You need to know there are enough people out there interested in your subject area to make the site viable. If your site speaks to that audience, they will provide useful content that is on topic. In turn, that content provides the key words and terms that others interested in the subject will search for.

The bottom line is good, on-topic content that engages your target audience will generate the right keywords. If you have to pack your site with made up lists of words and terms in order to trick people into finding your site, you've missed the whole point.
 
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