How to win the visitors confidence?

Choice83

Adherent
Joined
Aug 23, 2011
Messages
313
Choice83 submitted a new Article:

How to win the visitors confidence?

Are You sure that Your visitors are satisfied with the web site You created? Will they ever look at Your site or forum again?

Since trust is a basic item of any relationship in the real world people can relate to that element on the web to. The key word for any business relationship, friendship, or even love relationship - is trust. This trust can eventually turn into a true relationship between humans and that is what are we looking for, when we are releasing our web spot (web site, forum, blog, etc.) into public.

The question that everyone should ask themselves is "What will win the confidence of visitors and make them know more about the services, information, products on the site and what is most important from all this - what will lead them to return to the site I’ve made?"

Therefore, an experienced web designer has to respond to the question "What does trust look like?"

Provide users with visual signs

Users are more than right; They can not be wrong. Understanding their expectations and their behavior is one of the basic elements in designing effective web sites. When it comes to the site, what users most interested are, is the following:

  • Will they easily find information’s they're looking for?
  • Is there a help on the site if they encounter any difficulty using it?

Your website must clearly reflect what You do

These two items are related to visual communication on the site (what the site offers) and what benefits the user will have if he/she continues to visit this web site frequently. Today websites have a very short time to provide the following understanding "You are here because of this, and here's what to do next." This reasoning is unnecessary because, unlike TV and print advertising, customers decide within the next ten seconds what to do. Many times, users get confused, because the purpose of the site is not clearly shown, even if the site is the property of a well-known company.

What you need to do is this - look at the site now that you have made and without scrolling to ask "Is the purpose of this site completely, perfectly clear? Do I obviously present the mission, the goals, and information in the first 5 seconds?" Did I clearly express the purpose of my site? This message should be escorted with a warm welcome on the front page.

Do not assume that users know what they are doing

This is the most...

Read more about this article here...
 
Last edited by a moderator:

01Aaron

Aspirant
Joined
Nov 15, 2011
Messages
39
Good tips.
Easy to understand, but I still think all things are not as easy as they seems.
 

Choice83

Adherent
Joined
Aug 23, 2011
Messages
313
Of course not, beside the tips and tricks or advices we can read, day by day there is always the fact, that we should work hard and give our best to achieve the goals we pinned before ourselves.
 

denial12

Aspirant
Joined
Aug 24, 2011
Messages
12
I have read your entire post it is more beneficial for me. I got an idea what visitor are looking & what we are providing. Thanks friends for preparing a nice post for us.
 

Choice83

Adherent
Joined
Aug 23, 2011
Messages
313
You are welcome denial12 and I hope that this article will help You to achieve some of the goals You put before Yourself.
 

macwil

Aspirant
Joined
Dec 3, 2011
Messages
17
The best way to win confidence of visitors is by offering them the information they are looking for. Having complete knowledge about the things you are going to share with visitors helps a lot. Also, giving away something free to the visitors will make the relationship more stronger and increase trust on you.
 

Choice83

Adherent
Joined
Aug 23, 2011
Messages
313
Trust based on giving out free things? Buy visitors confidence?
Maybe You are right, however that wouldn't be my goal. I don't wanna pay my visitors to visit my site.
 

gogoblender

shiny happy pantless
Joined
Feb 20, 2006
Messages
15,307
This is a nice guide, Choice, many of the concepts you have noted have all been a part of what has impacted our growth as well.

The best way to win confidence of visitors is by offering them the information they are looking for. Having complete knowledge about the things you are going to share with visitors helps a lot.


I like this, I can relate. One of the things we do a lot is have sessions where we write out questions that users are probably asking in their heads regarding the game we support like
  • Where's the bosses
  • Where's the quests
  • How come my character sucks, how can I make it better!!!

Stuff like that :p

Our site always tries have answers for questions they are asking while also having answers they perhaps didn't think to ask and at the same time delighting them by offering a better gaming experience with even
more answers makes the relationship stronger as you said.

People trust when a transaction lets them walk away with a benefit that they can use which offers them advance or benefit while being pleasant and quick

This has worked out well for us, and is the reason why we make certain guides, or pages on our Wiki, all to answer what readers/customers/clients are looking for:

Answers!


Also, giving away something free to the visitors will make the relationship more stronger and increase trust on you.

I'll agree that this increases value, but as Choice has noted, I'm not sure if I'm convinced this increases trust?

:)

gogo
 
Last edited:

edshuck

Adherent
Joined
Apr 27, 2004
Messages
473
Any discussion about usability is always welcome.

There is a little book that I read before starting a project and skim later, It is "Don't Make Me Think", by Steve Krug.

Confidence begins when the user is always aware of where they are - on the web, on a site. I get into a design and lose sight of this basic concept.
 
Joined
Sep 22, 2010
Messages
978
Trust of visitors is a reflection of how accurate your facts are and how well they are presented.

The decision to go back to a site for more information is based on that perceived value.

Say you have two forums in the same niche (say programming advice). On one forum there are articles and threads explaining clearly how this one program function works and how to use it.

On another, the same search string brings up somebody presenting incomplete information telling you to read the documentation with comments in the thread of 'but I still don't get it', and 'I told you to make a little change, you moron.'

Which site will you bookmark? Which site would you trust to give you what you're looking for?

And yes, Ed Krug's book is great for getting you to keep an eye on proper navigation techniques.
 
Top