How To Build A successful Hosting Company


Jan 18, 2005
webrover submitted a new Article:

How To Build A successful Hosting Company

How To Build A successful Online Business

There are a couple of key things to look at when starting an online business. I’m not here to give you “hidden secrets,” just a few fundamental tips to get you started. Basically there are five major factors to look at provided you have the products and/or resources.

1. Enjoy what you are doing! It will make all the difference in the world if you actually enjoy what you are offering your customers. A large number of online businesses are started purely for profit and nothing else. This is usually shown in their business practice. The quality of your work will be much greater provided you enjoy the subject. Online or on a street, your business should be run with an underlying interest in the product or service.

2. Site design is the first thing a prospective customer sees!! I have seen some horrible designs. If you think putting some text up, a couple links and a logo on a page is enough, you will likely fail before you even realize. You will also notice a lot of companies have a generic template that can be found online at templetemonster or any other template site. Avoid these. It is very hard to develop a company image when you look like 134,000 other companies. I suggest you put a bit of effort and creativity into a well designed "professional" looking home page for your company. The bottom line is a new customer will not even consider buying anything from you, if they feel you are an armature no matter how great your services are or how cheap your products might be.

3. Develop your website as a total package to your customers. Don't just present your products and leave it at that. Offer tutorials, articles, support forums etc. These additional services not only provide additional content for you customers, but if developed correctly, will bring additional traffic to your site which will potentially lead to more sales.

4. Find your niche. Take the hosting business for example. The hosting business as a whole is a huge industry which is very competitive. Your best chance at success is to simply find a market and develop your business to cater to that specific niche. An excellent example of this is who offer hosting and development to those who operate online forums. It's easier to be a big fish in a little pond than to risk having your message drowned out by too much competition.

5. You MUST understand how search engines work. Over 90% of your business will...

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