Here comes the forum consolidation!


May 20, 2004
DChapman submitted a new Article:

Here comes the forum consolidation!

If you own a reasonably large forum, it won't be long before someone offers to buy it. At the very least, someone will feel you out and see if you know what you have. I wouldn't be surprised to find that many of you already have been contacted. I've been contacted by three different groups in a short time frame. And I know of more on their way. And I have zero doubt whatsoever that a few of the buyers are angry to be reading this article. Ladies and gentlemen, i'm going to tell it like it is. Big money is starting to get a clue.

Congratulations, the housing boom is over, and you're sitting on the hottest real estate around! What's going to happen? People with a whole heck of a lot of money are going to start contacting you and offering to not only buy your forum, but some will keep you on as admin and pay you to keep doing what you're doing! Most of you reading this article have NOT monetized your site to its full potential. Many of you are sitting on goldmines and not mining it.
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This may be due to not caring about the money, but more often than not, you don't know how (no, i'm not claiming I know every trick in the book, i'm learning something new each day). Heck, a forum recently joined Zoints that is pretty big. One of our Team members suggested a small tweak of the forum's archive ad placement (while still remaining conservative like the owner desired). Let's just say we're now on his Christmas card list. Because when you have millions of page views per day, even a small increase in CTR turns into substantial money.

And that's what these big players are going to do. They're going to consolidate the forum industry and realize the cost savings via volume. If you have volume, you make more money, it's that simple. Have you ever noticed that some big sites are able to change the look of their Google Adsense ads? That's because there is a not so secret little club (no secret handshake though, though that would be kind of cool) where when you pass a special number of impressions, you're REALLY cared about. And in the world of advertising, when you can be a little bit different, you benefit.

The really smart buyers are snatching up forums in bulk and then starting their own advertising services. These are highly sophisticated businessmen with sales and marketing staff who go out and find advertisers for their properties at high CPM rates due to the highly targeted nature of forums. No...

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Prince of Dorkness
Dec 11, 2005
I'm worth a million in prizes.

And according to at least five barristers in Lagos, so's my board. ;)

Consolidation. Monetization. Mergers and acquisitions. Oh. My.