Get Better Search Engine Rankings with RSS


Feb 14, 2005
shellspeare submitted a new Article:

Get Better Search Engine Rankings with RSS

Get Better Search Engine Rankings with RSS
by: Satyajeet Hattangadi

RSS is the latest craze in online publishing. But what exactly is RSS?

RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.

RSS allows publishers to "syndicate" their content through the distribution of lists of hyperlinks.

It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers.

However, not much attention has been given to the advantages RSS provides for search engine optimization.

Why Search Engines Love RSS

Many SEO experts believe that sites optimized around themes,or niches, where all pages correspond to a particular subject or set of keywords, rank better in the search engines.

For example, if your website is designed to sell tennis rackets, your entire site content would be focused around tennis and tennis rackets.

Search engines like Google seem to prefer tightly-themed pages.

But where does RSS figure in all this?

RSS feeds, usually sourced from newsfeeds or blogs, often correspond to a particular theme or niche.

By using highly targeted RSS feeds, you can enhance your site's content without having to write a single line on your own.

It’s like having your own content writer - writing theme-based articles for you - for free!

How can RSS improve my Search Engine Rankings?

There are three powerful reasons why content from RSS Feeds is irresistible bait for search engine spiders.

1. RSS Feeds Provide Instant Themed Content

There are several publishers of RSS feeds that are specific to a particular theme.

Since the feed is highly targeted, it could contain several keywords that you want to rank highly for.

Adding these keywords to your pages helps Google tag your site as one with relevant content.

2. RSS Feeds Provide Fresh, Updated Content

RSS feeds from large publishers are updated at specific intervals. When the publisher adds a new article to the feed, the oldest...

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Aug 8, 2005
RSS feeds definately helps you getting spidered, I submit my vbulletin feed everyday after I update, I also installed a plugin that pings an update service such as pingomatic or pinggoat everytime someone starts a new thread.

Everytime without fail googlebot drops by 1 minute later along with a ton of other spiders, many update services also shows a list of the latest sites that pinged them and that's getting me free backlinks, many of them are pr5 :)

I got all my friends to open up a google and yahoo account and told them to subscribe to my feed so it's listed in thier google/yahoo pages.

This is the reverse from listing others feeds, but it helps.
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Dec 24, 2006
So far I know to reach a good ranking in a search engine is to find a good combination of meta tags so make it easier to a targeted user.
How effective is the use of RSS in term of actual figure?
Is there any research made to it?