Forum Promotion Forums Are Not The Answer


The New Architect
Feb 8, 2006
Medora submitted a new Article:

Forum Promotion Forums Are Not The Answer

[ This may be a "negative" article in that it details what should presumably be avoided, but does not offer alternatives. I do not bother because I think such advices as the following have been covered here well enough: submit contributive content on a regular basis, participate in discussions, visit like-minded forums, and etc. That said, my article covers a very particular type of forum that I feel too many people think is a decent answer to the problem of promotion. In detailing what I see to be the flaws in that assessment, I hope that my article may be of assistance to a new generation of hobbyist message board administrators (the demographic I feel is prone to buy in to the use of forum promotion forums). ]

When I say "forum promotion forum," I mean a forum set up specifically to promote other forums, and provide a number of "services" to assist in development, such as the "post exchange," reviews, and forum-related discussion. I should probably note, however, that I am most definitely not referring to webmaster or administrator resource forums (such as The Admin Zone), which differentiate themselves by being for more than promotion and promotion-related services (such as post exchanges and signature ad placement), and in another important way detailed next.

Unlike a webmaster or administrator resource forum, a "forum promotion forum" often does not consist primarily of established administrators who are secure in the promotion of their forum, and are genuinely interested in assisting others and providing input without blatantly waving an advertisement. This brings me to the Catch-22 of the average "forum promotion forum": the members attracted to such forums want to promote their forum, but are not interested in joining other communities (unless it will further promote their forum). That said, when you submit your topic in the advertisement section, it falls on blind eyes because the readers are only other promoters.

Another notable promotion service is the post exchange. Post exchanges may help with activity, but they are much more likely to do so when coupled with more up-front tactics like simply submitting quality content or regularly submitting thoughtful replies to your members. However, as is known by some forum administrators, there are paid posting services out there that guarantee a certain "quality," which should be all I need to say about that to make the following point. Post exchange participants at forum promotion...

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