- May 16, 2012
DeltaHF said:Moving to SSL has been absolutely devastating for my AdSense revenue. Like dethfire, I've seen a 50% drop in both earnings and RPM/CPM, despite an increase in traffic due to a special event which affected my site. When traffic levels return to normal, I could be losing 60% or more.
See for yourself: I moved the site to HTTPS on Feb. 26. Green is revenue, blue-green is RPM:
*image on Xenforo.com (source)
My website is my livelihood, so this is an extremely serious problem. I was expecting a drop, but nothing like this worst-case scenario. The benefits of SSL/SPDY are great, but absolutely proceed with caution if it is something you are considering. This mistake will cost me thousands and may force me to make some difficult decisions if CPMs continue to stay low.
Mike, did you actually see revenues and CPMs return to pre-SSL levels? I would be very interested in more data and information about your experience. dethfire, I see you are still running SSL, what has happened since your last post?
Pretty worrisome testimony.Clickfinity said:From Google's own help pages (my bold): https://support.google.com/adsense/answer/10528?hl=en
If it's affecting your income badly - why not simply switch back to non-SSL?Some important things to know about the SSL-compatible ad code:
HTTPS-enabled sites require that all content on the page, including the ads, be SSL-compliant. As such, AdSense will remove all non-SSL compliant ads from competing in the auction on these pages. If you do decide to convert your HTTP site to HTTPS, please be aware that because we remove non-SSL compliant ads from the auction, thereby reducing auction pressure, ads on your HTTPS pages might earn less than those on your HTTP pages.
Seems like it is good advice to hold off for now.