Create sharable content on Facebook to drive traffic to your forum!

Shawn Gossman

Tazmanian Master
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Dec 16, 2005
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Shawn Gossman submitted a new Article:

Create sharable content on Facebook to drive traffic to your forum!

Shareable content is the kind of content that makes Facebook users click “Share”! The idea behind this forum promotion method is to make two different things. 1 – You want to make sharable content! 2 – You want to post a topic related to the sharable content on your message forum. When you post the sharable content on Facebook, you also want to link to the post on your forum as well so both the sharable content and your forum post gets shared throughout the social media giant.

Create the Sharable Content!
When considering what could be sharable, in these times, it’s often not just text that you would normally type out in the form of a forum topic. Instead people are sharing images, videos and other such media because it turns them on in the social world. So you should focus on creating the type of sharable content that people are looking for. If I were to focus on 3 things to make, it would be infographs, videos and comic-type images. Infographs (like this one) are images created that explain something to the viewer. A video is something we know about but you would want to focus on a video that informs while also is very entertaining. Comic-type images could be anything related to your from niche from a MEME to a comic cartoon that you would likely see in a newspaper.

Create the Sharable Content’s Forum Topic!
Okay so now that you have your sharable content ready, you need to accompany it with a forum topic. Of course, you need to make the topic related to the theme of the sharable content you have geniusly came up with. So if we were to use the infographs I linked to above, then we would probably make a forum post about the most common violations on a message forum. Now when you make this post, you want to also make it worth sharing as well. You have already caught the attention of people on Facebook with the sharable content so now the post needs to keep them reeled in. So be funny! Be witty! Be entertaining! Heck, even be a drama queen about the topic. Keep the reader interested and they will likely be interested in other topics on your forum as well.

Post’em on Facebook!
Whether you post the sharable content and the forum topic link on your personal wall or the wall of a page or group, you need to integrate the two. Maybe post the sharable content first and then break for another line and post the...
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Jim McClain

Senior Citizen
Joined
Jan 31, 2006
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1,996
Thanks for that. I've done this to a small degree. It's difficult to get much traffic from it though. I've gotten more likes than new members or interesting discussion, but perhaps I haven't done it enough or used the right approach. Maybe I should be forthright and tell people I'm looking for them to share the posts on their own facebook pages/timelines.

Jim
 

PoetJC

⚧ Jacquii: Kween of Hearts ⚧
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Jul 9, 2006
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21,040
Certainly an informative article. Thanks for the share Shawn!
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JOtstott

Participant
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Jul 9, 2012
Messages
78
Iv'e tried this approach but on Twitter and have gained some new members and lurkers. Engaging with other people has helped!
 

kogama

Participant
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Oct 25, 2008
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a lot of software and websites now incorporate social media websites right into it to share content.
 

JulieVA

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Dec 18, 2009
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For my niche, parenting family teachers and family service providers, shareable Facebook content does not result in active forum members. It is extremely difficult to get Facebook users to leave the Facebook environment to participate in a discussion forum.

Shareable content on Twitter is an entirely different matter. Twitter users actually engage and they actually participate on the forum regularly when presented with the right tweets.

Again... This behavior analysis is specific to my niche. You may find diferent behavior patterns within your niche.
 
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