Advertising rates

mj0730

Neophyte
Joined
Aug 15, 2019
Messages
1
Hi,

Recently had a business ask to purchase advertising on my site. How do you go about setting appropriate rates for that sort of thing? Any other considerations or tips for implementing this sort of thing?
 

pierce

Habitué
Joined
Apr 10, 2016
Messages
1,166
How much do you want the site to earn per month?

Say you want $10,000

How many advert impressions can you deliver?

Say 10,000,000

That's an ecpm of.. $1 (per 1000 as impressions).

And that's your rate.
 

TheTourVan

Aspirant
Joined
Aug 30, 2019
Messages
36
Advertising was tough to start with, but grew quickly on our site. I’m not big on CPM and RPM, but rather “here are our prices” and we will do this this this and this alongside a banner ad.

Set a rate sheet with your goals on what you need/want to earn and how many sponsors you will need to get there.
 

overcast

Adherent
Joined
Mar 17, 2019
Messages
486
Find out data such as how much traffic do you have. Origin of your traffic sorted by geography, age group etc. And use that data to convince the business for specific rate. You have to also find out what your competitors are getting paid.
 
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