value

  1. Elements of Consumer Value

    Elements of Consumer Value

    https://hbr.org/2016/09/the-elements-of-value When customers evaluate a product or service, they weigh its perceived value against the asking price. Marketers have generally focused much of their time and energy on managing the price side of that equation, since raising prices can immediately...
  2. Joel R

    Elements of Consumer Value

    https://hbr.org/2016/09/the-elements-of-value When customers evaluate a product or service, they weigh its perceived value against the asking price. Marketers have generally focused much of their time and energy on managing the price side of that equation, since raising prices can immediately...
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