Increasing Traffic Promotional Techniques To Fill Up Those Member Lists.

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Old 05-20-2010, 02:19 AM
andrew2 andrew2 is offline
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Default Benchmarking Traffic Trends
I am noticing a fall in forum traffic by as much as 20% per month when compared to the same month of the previous year. Our forum is well established (8 years) and quite big (50K post per month). I am interested in doing some benchmarking with forums of similar size to determine how much of the traffic fall is due to new forms of social media. Ideally I would like to swap stats with non-competing forums under NDA. Any takers?
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Old 05-20-2010, 03:55 AM
russellw russellw is offline
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Hi Andrew

Happy to help if I can - we've got accurate stats for the last 5 years and have noted some interesting trends over the last 2 years. Some of these have to do with changes we've made but others seem to come from a change in the way people utilise forums - or at least ours.

Given that our activity based metrics are all up (as per below) while our post statistics remain stable (at about 50k/month), this tells me that we have a lot more readers than we had 12 or even 24 months ago.

Activity Metrics

Monthly Hits



Unique Visits



My analysis has identified that:
  • We have gained a large repository of information over that period
  • We rank highly in Google searches on topics related to our forum (mostly in the top 5)
  • Most of our member posted content is publicly visible although the technical data isn't
  • Our typical member / guest ratio is around 1.3:1 mostly as a result of the two points above

We could obviously make some changes to remedy some of that but I am currently of the view that a large number of the guests only come to get an answer to a technical issue and forcing them to register is unlikely to achieve anything except adding most of them to the inactive purge list the following quarter.

What we probably don't do a good enough job of promoting is the fact that the information they can see only represents about 10% of what is actually available.

It's one of the things under review now.

Hope some of that helps.

Cheers
Russ
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