Increasing Traffic Promotional Techniques To Fill Up Those Member Lists.

Thread Tools

Old 05-20-2010, 02:19 AM
andrew2 andrew2 is offline
TAZ Rookie
Real Name: Andrew
Join Date: Apr 2010
Admin Experience: Intermediate
Location: Australia
Posts: 2
andrew2 is on a distinguished road
Default Benchmarking Traffic Trends
I am noticing a fall in forum traffic by as much as 20% per month when compared to the same month of the previous year. Our forum is well established (8 years) and quite big (50K post per month). I am interested in doing some benchmarking with forums of similar size to determine how much of the traffic fall is due to new forms of social media. Ideally I would like to swap stats with non-competing forums under NDA. Any takers?
Reply With Quote
Old 05-20-2010, 03:55 AM
russellw russellw is offline
TAZ Regular
Real Name: Russell
Join Date: May 2010
Admin Experience: Intermediate
Location: Australia
Posts: 63
russellw is a jewel in the rough
Hi Andrew

Happy to help if I can - we've got accurate stats for the last 5 years and have noted some interesting trends over the last 2 years. Some of these have to do with changes we've made but others seem to come from a change in the way people utilise forums - or at least ours.

Given that our activity based metrics are all up (as per below) while our post statistics remain stable (at about 50k/month), this tells me that we have a lot more readers than we had 12 or even 24 months ago.

Activity Metrics

Monthly Hits

Unique Visits

My analysis has identified that:
  • We have gained a large repository of information over that period
  • We rank highly in Google searches on topics related to our forum (mostly in the top 5)
  • Most of our member posted content is publicly visible although the technical data isn't
  • Our typical member / guest ratio is around 1.3:1 mostly as a result of the two points above

We could obviously make some changes to remedy some of that but I am currently of the view that a large number of the guests only come to get an answer to a technical issue and forcing them to register is unlikely to achieve anything except adding most of them to the inactive purge list the following quarter.

What we probably don't do a good enough job of promoting is the fact that the information they can see only represents about 10% of what is actually available.

It's one of the things under review now.

Hope some of that helps.

Reply With Quote

  Admin Zone Forums > The Community Zone > Finance and Traffic > Increasing Traffic

Currently Active Users Viewing this Thread: 1 (0 members and 1 guests)
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Benchmarking Apache on a T2000 teplotaxl General Programming Discussions 0 12-27-2008 09:00 PM
Benchmarking to other forums cbp Managing an Online Community 15 10-21-2007 07:51 PM
Rant Trends West London Warrior Community Focus 0 07-11-2005 12:41 PM


All times are GMT -4. The time now is 09:25 AM.

Powered by: vBulletin
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Page generated in 0.04733706 seconds with 13 queries
The Admin Zone copyright 2003-2014 All Rights Reserved. Content published on The Admin Zone requires permission for reprint.